The Digital Business Leadership Program propels senior leaders in technology,
operations,
business and marketing toward executive roles, seamlessly bridging the transition
from
senior to executive leadership across various functions.
The Indian Institute of Management Calcutta was established as the first national institute for Post Graduate Studies and Research in Management by the Government of India in November 1961, in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation, and the Indian Industry. Over the years, IIM Calcutta has grown into a mature institution with a global reputation, imparting high-quality management education. It has been playing a pioneering role in professionalizing Indian management through its Post Graduate and Doctoral level Programmes, Executive Training Programmes, Research and Consulting Activities. For more information please visit IIM Calcutta website .
The Advanced Certification Programme in Digital Business Leadership, offered by IIM Calcutta in collaboration with TalentSprint, is a comprehensive 12-month program designed for current and aspiring CXOs and senior management professionals. This program provides participants with the knowledge and skills required to lead digital transformation initiatives in today's business landscape.
The program combines the expertise of renowned faculty from IIM Calcutta and industry experts to deliver a highly interactive live online learning experience. Participants will engage in live interactive sessions, where they will have the opportunity to interact with faculty and peers, discuss real-world case studies, and gain insights from industry leaders.
The leadership program includes 2 campus visits of 5 days each to IIM Calcutta, providing participants with the opportunity to immerse themselves in the vibrant academic environment and engage in face-to-face interactions with faculty and fellow participants. These visits offer a unique networking opportunity and enhance the overall learning experience.
To ensure a well-rounded learning experience, the program encompasses a balanced mix of theoretical knowledge and practical application. Participants will cover 36% of the program through on-campus projects, case studies, and hands-on sessions, allowing them to apply their learning directly to real-world scenarios
Upon successful completion of the program, participants will receive an Executive Education Certification from IIM Calcutta and gain the prestigious status of IIM Calcutta Executive Alumni. This recognition further adds value to their professional profile and opens doors to new opportunities in the digital business domain.
Programme Directors
Anirvan Pant is a professor of Strategic Management at IIM Calcutta. In his research, he focuses on Indian firms and business leaders grappling with processes of strategic change and questions of strategic leadership over time.
Professor Abhipsa Pal is an Assistant Professor at the Indian Institute of Management Calcutta, specializing in Management Information Systems.
Master a powerful strategic multi-disciplinary framework to
Lead in the digital era
Self-Assessment, aided by faculty.
What do our personality traits say about our openness to change?
Do we have what it takes to become TKBLs?
Mental Models Assumptions
Thinking on the Edge
Digital and information goods
Bundling and Unbundling
Information Pricing Strategies
Monetizing digital services
Cloud Big Data
Machine Learning, and AI as vectors of digital business capability
Applications of AI and Generative AI in Buisness
Design and user experience
A/B testing
Ethical Aspects of Design
Fundamentals of Business Strategy
Business Agility through Digital
Digital Business Models
Digital Platforms Ecosystems Network Effects
Digital Marketing Analytics
Integrating traditional and digital marketing
Omnichannel Strategy
Digital Marketing
Mass Personalization
Customer Experience & Engagement Marketing
Applications of Emerging Technologies in Industry 4.0
Self-Assessment, aided by faculty
How do we leverage what we have to become TKBLs?
Embracing the Digital Mindset
Rewiring the Firm DNA
Transitioning with Digital Partners
Driving Disruption: The Challenger’s Perspective
Renewing through Disruption: The Incumbent’s Perspective
Organizational Ambidexterity
Strategic Choice in the Age of AI
Applications Open for Batch 3
The programme will be delivered on TalentSprint’s digital platform ipearl.ai
Application Fee
₹2,500
Installments | Amount* | Dates |
---|---|---|
Registration fee | ₹20000 | Within 48 hours after receiving the selection email |
1st Installment | ₹190,000 | Within 15 days from the day, the registration fee is paid |
2nd Installment | ₹200,000 | 1st October 2024 |
3rd Installment | ₹210,000 | 1st January 2025 |
Total Programme Fee | ₹6,20,000 |
Special Pricing for Corporates
*2 campus visits of 5 days at IIM Calcutta.
Fees paid are non-refundable and non-transferable.
Modes of payment available
12 Month 0% Interest Scheme / Interest-Based Schemes
EMI as low as ₹20,800/Month
Loan Partners
In the digital era, every current and aspiring leader needs to understand the impact of digital in their role and business.
A Digital CXO is expected to drive an evolutionary change in the organisation where technology is deeply rooted in the company’s culture. The Digital CXO sets and implements digital strategy by working with cross-functional partners to map and transition traditional processes to digital ones.
Irrespective of their present role, the ideal responsibility of digital transformation leaders is that of a “transformer in chief,” charged with
The programme aims in empowering you to build a digital mindset and drive organisational growth.
Professional Growth
Transformational Impact
Current and Aspiring Digital CXOs
Business Leaders, Management Professionals, Technologists, Startup Leaders across a wide variety of industries in India and APAC
Senior professionals / Team leaders with decision making roles from sectors largely transformed by digitisation - IT, Communication, BFSI, FMCG, Consulting, Healthcare, Retail, eCommerce etc.
Business-Technology consultants tasked with solving client’s business problems with digital solutions